21 Day Buyer Follow Up

The Legacy Broker 21-Day Buyer Follow-Up Plan
When a buyer signs an NDA, that’s not the end of the conversation—it’s the beginning of a strategic follow-up process. The Legacy Broker 21-Day Buyer Follow-Up Plan was built to help you engage, qualify, and convert buyers, all while positioning yourself as a professional resource in their journey.
This structured communication strategy helps ensure you’re not only staying top of mind, but also filtering for serious prospects while eliminating tire-kickers. Whether you’re dealing with first-time buyers or experienced entrepreneurs, this plan helps you stay consistent, credible, and effective.What This Follow-Up Plan Does:
  • Keeps Communication Personal
  •  Through a series of texts, emails, and phone calls, you’re building rapport—not just sending information.
  • Moves Buyers Toward a Decision
  •  Each step is designed to push the buyer further into the decision-making process by answering questions and uncovering motivations.
  • Builds Long-Term Relationships
  •  Even if they don’t buy this business, they might buy the next—or refer someone who will.
  • Qualifies AND Disqualifies
  •  Your time is valuable. This plan helps you spend it only on prospects who are actually serious.
What to Expect Over 21 Days:
Here’s a snapshot of how the plan is structured (you’ll get access to the actual scripts in the downloadable resource):
  • Day 1: Initial contact, set expectations, and initiate the relationship.
  • Day 2: Confirm continued interest before sending the CIM.
  • Day 3: Gauge engagement—qualify or disqualify.
  • Day 5: Begin discovery on what they’re actually looking for.
  • Day 9: Introduce financing options, including seller financing.
  • Day 12: Offer access to exclusive off-market opportunities.
  • Day 15: Learn their business style preference (hands-on vs. absentee).
  • Day 18: Reiterate key benefits of the business and check for final questions.
  • Day 21: Final outreach—keep the door open while respecting their time.
Pro Tip from Legacy Broker+

“The way you follow up with buyers might actually become your next listing pitch. Sellers often monitor the buyer process—and if you’re doing it well, they’ll want you listing their business.”

Want access to all the pre-written texts, emails, and call scripts for each day of this plan?
 [Download the 21-Day Buyer Follow-Up Scripts Here]
This follow-up plan isn’t just about getting deals done—it’s about doing business the right way. If you’re ready to level up your buyer communication and close more deals, this framework will give you the edge.

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